|The outer circles of the target do not give you your best results. The same holds true if I ask you “Who is your target market” and you reply “Everyone!” I understand your excitement; however, you will not get the results you desire having “everyone” as your market. It’s a paradox. The tighter your niche/focus, the more you win…and win BIG! If you move in a circle or two, you get more points. The same with defining your niche. Your results will be better.
Following is an example of how to better define your marketing niche.